商业数据分析 Emphasis

• 业务核心
• 54个单位

• ACT 211:财务会计
• 3

Basic elements of accounting and methods of gathering and reporting financial data will be examined in this course, including a study of financial statements, journalizing financial transactions, 营销活动, 房地产投资, plant and equipment; and depreciation as it applies to corporations. 前提条件:BUS 201.

• ACT 212:管理会计
• 3

这门决策Curriculum将以会计概念为基础，并将包括股权融资, introduction to 管理 accounting, 成本术语和概念, 成本累积制度, 产品成本核算系统, analyzing cost behavior patterns, including cost-volume-profit 的关系. 先决条件:ACT 211.

• BUS 224: 业务 Writing and Presentations
• 1

This course will be a study and practice of effective strategies for clear business 沟通 in both written and oral forms, as well as the 技术 to access and share information.

• BUS 251: Legal Environment of 业务
• 3

本Curriculum使学生能够在影响个人和实体之间的协议和商业的法律领域进行事实性和分析性的思考, 但不限于, 合同, 侵权行为, 实体的形成, 机构, 不动产, estate and trusts and investor protection.

• BUS 261: 业务 Analysis Tools and 业务 Statistics
• 3

本Curriculum将通过Microsoft Excel的应用和商业统计分析的部署，重点介绍商业分析和解决问题的策略.

• 总线483:商业道德
• 3

The purpose of this course is to develop a foundation for business 道德 decision making and 道德 evaluation. 重点包括全球和国内经济、社会和法律环境问题. 运用商业伦理理论和哲学对理想、法律和价值进行评价. Case studies and classical literature underscore learning modalities embracing 道德 decision making 和分析. A culmination of previous work is applied. 先决条件:商务或经济专业，本科以上学历.

• ECO 201:宏观经济学
• 3

这是一门关于宏观经济学原理研究的范围和方法的概括性Curriculum. Topics will include decision-making by households and firms, 供求关系, operation of markets and the determination of prices, 在不同的经济制度下对社会福利的评估, 国际贸易 and foreign exchange, 金融市场, the role and objectives of government in economic policy.

OR

• ECO 202:微观经济学
• 3

This is a course covering principles of microeconomics. Topics will include decision‐making by households and firms, 供求关系, operation of markets and the determination of prices, 国际贸易, 产业组织要素和不同程度的竞争, 以及在不同的经济体系中对社会福利的评估.

• FIN 331:金融
• 3

这是一门关于管理财务原理和实践的入门Curriculum, sources and methods of raising capital, 现金流量分析, 财务报表分析, 金融市场, 还有股东权益问题. Additional concepts will include decision making with risk and use of operation and financial lever年龄. Prerequisites: General education math requirements and ACT 211.

• 管理学321:管理
• 3

This introductory course will look at the areas of planning, 组织, 人员配备, 通过强调责任和权威来控制, 授权和权力下放, line-staff relationship organization charting, 沟通, reaction to change Interpersonal skills, 动机, 领导, organizational resource 管理 will also be studied. Prerequisites: BUS 201 and BUS 224. Recommended prerequisite: ECO 201 or ECO 202.

• 市场营销341:市场营销
• 3

This is a survey course of 市场营销 principles and theory. 本Curriculum支持营销组合的实际应用方法, 消费和工业市场, 市场研究, plus the challenges of the competitive marketplace. 这门Curriculum还包括对全球化问题的介绍. 前提条件:BUS 201. Recommended prerequisite: ECO 201 or ECO 202.

• 策略的选择
• 单位

• Choose 1 of the following courses based on emphasis selected:

• BDA 475: 商业数据分析 Thesis
• 3

本Curriculum作为商业学位和相关项目学习成果(PLOs)的顶点Curriculum，要求对工具的掌握进行汇编和演示, 贯穿于商业项目核心和重点Curriculum的技能和知识. Students will create a signature assignment requiring developing strategic courses of action for a business. 商务考试费用. 先决条件:商科专业，具有高级学位，FIN 331, MGT 321和MKT 341.

• 总线475:业务策略
• 3

本Curriculum作为商业学位和相关项目学习成果(PLOs)的顶点Curriculum，要求对工具的掌握进行汇编和演示, 贯穿于商业项目核心和重点Curriculum的技能和知识. Students will create a signature assignment requiring developing strategic courses of action for a business. 商务考试费用. 先决条件:商科专业，具有高级学位，FIN 331, MGT 321和MKT 341.

• 经济专业论文
• 3

This capstone course will integrate and apply key economic theory and models through the student's original choice of research; evaluation of the thesis will be by committee. 商务考试费用. 前提条件:高级地位经济学专业和ECO 221和ECO 321.

• HCM 475: Senior Seminar in Healthcare
• 3

This course is designed to provide integration and application of theory learned throughout the 医疗保健 管理 program. The course is a culminating demonstration that reflects student knowledge of both course curriculum and university program outcomes. 评估工具包括一份综合分析报告和口头报告. 商务考试费用. Prerequisites: BUS 224 and [HCM 312 (concurrent enrollment allowed) or HLMG 312 (concurrent enrollment allowed)] and Senior standing.

• INB 475: 国际业务 Strategy
• 3

本Curriculum作为商业学位和相关项目学习成果(PLOs)的顶点Curriculum，要求对工具的掌握进行汇编和演示, 贯穿于商业项目核心和重点Curriculum的技能和知识. Students will create a signature assignment requiring developing strategic courses of action for a business. 商务考试费用. 先决条件:商科专业，具有高级学位，FIN 331, MGT 321和MKT 341.

• 市场营销策略
• 3

本Curriculum作为商业学位和相关项目学习成果(PLOs)的顶点Curriculum，要求对工具的掌握进行汇编和演示, 贯穿于商业项目核心和重点Curriculum的技能和知识. Students will create a signature assignment requiring developing strategic courses of action for a business. 商务考试费用. Prerequisites: 市场营销 emphasis with senior standing and FIN 331 and MGT 321 and MKT 371 and MKT 442.

• 实习

• BDA 490A: Professional Development and 实习 Emphasis
• 2

崔工商经济学院的实习有助于学生从学术理论过渡到现实生活中的商业实践，并建立专业网络. 与学生的学术重点相关的实习有助于明确目标, 增加了CUI学术经验的价值，并为未来的就业打开了大门. 该Curriculum提供了个人品牌发展的实践，以及追求实习和最终就业所需的技能，随后是校外实习. Students meet with their internship director before beginning the off‐site internship for advice and placement approval. 定期的学生报告和赞助企业的书面反馈是必需的，并且必须证明在实习期间获得的技能. 学生必须在一(1)个学分内至少修满两(2)个学分. Offered as a Pass/No Pass course. 先决条件:商科专业，具有初级或高级学位，MGT 321和BUS 224.

• 商业数据分析
• 21单位

• BDA 337: Introduction to 商业数据分析
• 3

这是一门入门Curriculum，教授与驱动数据分析和商业智能相关的日常决策的概念和理论密切相关的应用工作技能. 每个模块都侧重于一个主题与现实世界的案例，学生将开始与业务问题和底层数据的斗争，有条不紊地钻下去，并从技术方法解决问题. 这些主题包括, 统计学的应用, data 可视化 tools in Excel, 线性回归, 时间量系列, 分类算法, 数据偏差.

• BDA 338: Data Wrangling and Decision Making
• 3

Data wrangling transforms and maps raw data into formats highly useful for analytics and improved decision making. 该Curriculum旨在为学生提供按需的SQL工作技能，重点关注YouTube和Kickstarter等公司的实际应用. A combination of online lectures, 与Curriculum讲师和同学的实时讨论提高了学生将SQL工具(不需要编码经验)应用于业务情况的能力. 前提条件:BDA 337.

• BDA 436:数据可视化
• 3

Data 可视化 is an interdisciplinary field that deals with the visual representation of information and data through graphs, 地图和图表来识别, understand and communicate trends, patterns and sometimes outliers. This course is structured to provide students the tools to design usable dashboards using real‐world datasets from Uber, 《博彩平台网址大全》, 美国人口普查局和其他机构. A combination of online lectures, 与CurriculumFaculty和同学进行实时讨论，提高学生将Tableau(不需要编码经验)应用于业务情况的能力. 前提条件:BDA 337.

• BDA 437: Fundamentals of Machine Learning
• 3

This course focuses on developing programming skills relevant to data analysis and machine learning with a focus on real‐world applications. 在整个Curriculum中使用了最先进的低代码解决方案, 允许学生立即开始运行模型，专注于理解概念材料，然后再深入研究技术细节. 学生使用Python编程语言，以及一套完整的开源工具. 材料涵盖了Explore性数据分析的各个阶段:导入数据, 清理和转换数据, 算法思想, 分组和聚合, 可视化, prediction and 沟通 of results. 前提条件:BDA 337 and BUS 261.

• ECO 321:计量经济学
• 3

This course is the study of Econo指标, providing techniques for the quantitative measurement 和分析 of actual economic and business phenomena. 先决条件:满足通识教育数学要求, ECO 201 and ECO 202 and (MTH 252 or MTH 271).

• Choose two of the following courses:

• ACT 315: 会计 Information Systems
• 3

This course will look at the concepts, 控制, 以及使用电子表格和数据库的电算化会计信息系统工具. Prerequisites: ACT 212 and BUS 261.

• COM 422: Studies in Public Relations
• 3

公共关系(PR)作为一门沟通学科，将在本Curriculum中着重于发展和实施活动，包括公关专业人员的演讲和课堂上的项目/练习，如非营利组织的公共关系, corporate and social responsibility, 媒体关系, 技术, 道德问题.

• ECO 428: Intermediate Macroeconomics and Public Policy
• 3

本Curriculum使用经济方法论来评估在, 以及驱动的目的, the development of economic public policies in the U.S.，重点关注政府在制定社会政策方面的作用及其对个人的影响. Students will (a) complete an essay describing a recent U.S. 经济政策事件, (b) an essay describing the economic justification for recent public policy in one (1) of the following three (3) topics: Environmental and Natural Resource 经济学; 经济学 of Health; or 经济学 of Education. Prerequisites: fulfillment of general education math requirement and ECO 201 and ECO 202 and (MTH 252 or MTH 271).

• MGT 323:全球企业
• 3

Through an overview of world trade and investment patterns, 国际采购, 市场营销, 管理 for global businesses, this course will emphasize 国际贸易 theory, 全球金融环境, 以及跨国公司的角色，包括国际采购, 市场营销, 管理 for global business. 前提条件:MGT 321.

• MGT 343:操作
• 3

This course will use applied quantitative methods to optimize cash flow; reduce material and inventory costs; create efficiencies; enhance quality and mitigate risks in the manufacture, 分布, 维修, retirement of both tangible goods and intangible services. 前提条件:MGT 321.

• MGT 351: Diversity in Organizations
• 3

This course will examine the impact of diversity, 文化, 以及工作经验的种族背景，同时让个人准备好迎接组织中文化多样性的挑战，重点是种族, 宗教, 年龄, 性别, 性取向, 身心能力, 工作与家庭, 重量和外观, 国际多样性, 理论, 立法, organizational philosophy interact to create a set of rules for acceptable behaviors in complex organizations. 前提条件:BUS 201.

• 353:专业销售
• 3

本Curriculum着重于销售原理和基本销售概念的学习. Topics will include: Competitive advant年龄, researching company and competitor information, 价值主张, 客户需求, listening; 沟通 skills, 展示信息, 谈判, 以及结案技巧. 前提条件:MKT 341 (concurrent enrollment allowed).

• MKT 371:数字营销
• 3

本Curriculum将提供数字媒体的广泛概述，包括有效的网页设计, SEO (search engine optimization) strategies, 社交媒体工具, 移动营销, 指标, analytics with a focus on business strategies 和趋势 while using the appropriate digital tools for maximum effectiveness. 前提条件:MKT 341.